Privacy policy

Last Updated: 15 October 2025

SM Aesthetic Lab (“we”, “us”, “our”, or the “Site”) respects and protects your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase through smaestheticlab.shop (the “Site”).

By using our Site or placing an order, you agree to the terms outlined below. If you do not agree, please discontinue use of the Site.

1. Updates to This Policy

We may update this Privacy Policy from time to time to reflect business, legal, or technological changes. The most recent version will always appear on this page with the updated effective date.

2. Information We Collect

We collect personal information necessary to process your order, deliver products, and improve your online experience.

This may include:

  • Personal details – name, email address, phone number, billing and shipping addresses.

  • Order information – product selections, payment confirmation, and delivery details.

  • Account information – login credentials, saved addresses, and order history (if you create an account).

  • Payment details – processed securely through Shopify Payments, PayPal, or other integrated payment providers (we do not store your card information).

  • Website analytics – IP address, browser type, device information, and browsing activity collected through cookies and tracking technologies.

  • Communication records – emails, contact form messages, and order enquiries submitted through the Site.

3. Purpose of Collection

We collect personal information to:

  • Process and fulfil your online orders

  • Provide order confirmations, shipping updates, and customer support

  • Process payments securely

  • Detect and prevent fraud

  • Send optional marketing communications (with your consent)

  • Comply with Australian legal and tax obligations

4. Marketing Communications

With your consent, or where permitted by law, we may send you promotional emails or SMS messages about new products, offers, or restocks.

You may unsubscribe at any time using the link in our emails or by contacting hello@aeslab.com.au

We comply with the Spam Act 2003 (Cth) and do not promote prescription-only products or make therapeutic claims.

5. International Orders & Compliance

For customers located outside Australia (including New Zealand, Asia, the UK, the US, and Canada):

  • We may collect limited additional information required for international shipping, customs, and delivery tracking.

  • Order details may be shared with logistics partners (Sendle, Aramex, CouriersPlease, Global Express, or Australia Post) and local customs authorities.

  • Customers are responsible for ensuring their ordered products comply with import laws in their country.

  • We retain international order records for a minimum of two years to meet customs and tax obligations.

6. Disclosure of Personal Information

We share personal information only with trusted third parties that help us operate our online store, such as:

  • Shopify, which hosts our e-commerce platform

  • Payment processors (Shopify Payments, PayPal, Afterpay)

  • Shipping and logistics partners (Sendle, Aramex, CouriersPlease, Global Express, Australia Post)

  • Email and marketing platforms (Shopify Email, Klaviyo, or Meta Ads)

  • Professional service providers such as accountants, legal advisors, and IT support

We may also disclose information where required by law or to comply with legal obligations.
We never sell or rent your personal data to third parties.

7. Cookies & Analytics

Our website uses cookies, pixels, and analytics tools (including Shopify Analytics, Google Analytics 4, and Meta Pixel) to:

  • Understand traffic and browsing behaviour

  • Improve site functionality and user experience

  • Deliver personalised advertising (where legally permitted)

You can disable cookies in your browser settings; however, some features (such as checkout or saved cart) may not function correctly.

For more information, please visit Shopify’s Privacy Policy

8. Data Security & Retention

We use secure systems and encryption to protect your personal information.
This includes:

  • SSL encryption across all website transactions

  • Restricted staff access to personal data

  • Secure storage and encrypted backups

Retention periods:

  • Order and transaction data – minimum of 5 years (for taxation and consumer law compliance)

  • Marketing and communication data – retained until you unsubscribe or request deletion

9. Your Rights

You have the right to:

  • Access the personal information we hold about you

  • Request corrections to inaccurate details

  • Withdraw consent for marketing communications

  • Request deletion of information where legally permitted

All requests can be made in writing to hello@aeslab.com.au
We may require proof of identity to verify your request.

10. Third-Party Links

Our Site may include links to third-party websites or social media accounts.
These websites operate independently and have their own privacy policies. We are not responsible for their content or data handling practices.

11. Contact Us

For questions or privacy-related enquiries, please contact:

SM Aesthetic Lab
hello@aeslab.com.au - www.smaestheticlab.shop

We are committed to responding to all privacy-related enquiries within a reasonable timeframe in accordance with Australian privacy law.